Green Bean Studios, based in Manchester, is home to the creative productions for the popular children’s books, toys and games from the Green Bean Collection. We share our love for edutainment through our music productions and are venturing into TV and media developments to continue this journey.
Books with inspirational themes are a rising trend in children’s publishing, with picture books, pre-school and early readers about topics which encourage children to face their fears, have hope, and be proactive in making the best of their situations. A surge in mindfulness books helping children to tackle big emotions and navigate stressful situations has also been seen over the past few years, understandably given the uncertainties we have all been faced with.
The desire for children to play and explore is universal, which is why kids’ toys and games are still as popular as ever for keeping children entertained and helping them to develop. The Toy Association says that “Toys ignite a child’s imagination offering limitless possibilities. They also reflect cultural and societal trends unfolding within a generation.”
Play isn’t just about having fun, though. For children, play is as important as work is for adults - it helps them to learn, grow and understand the world around them.
So, if play is work for children, then toys and games are the tools which help them to work. Here’s an overview of what we can learn from current retail trends in children’s toys and games in 2023, and how these help children to learn, grow and develop.
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Melissa Brannlund is the features writer and editor, for Green Bean Studios.
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You can find Melissa's monthly features on the News & Media page, discussing children's books, toys, and games,, reading, play, early years education, and enjoying a fun and greener lifestyle.
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Children’s Toy Retailer of the Year 2021