Two Years of Investment Rejection But Still Making Mass Impact Despite nearly two years of investment rejection, how do you continue to push forward when your product is making a significant social impact, changing children's lives, and consistently supporting a space in the headlines as having an alarming decline, struggling and at a crisis point?  In this podcast, Anita Frost, the multi-award-winning author, entrepreneur and founder of Green Bean Studios, shares her journey as a Black female entrepreneur. She discusses the challenges of securing investment in a climate where funding for female founders, especially women of colour, remains disproportionately low and has not changed for over two decades. Hear how Anita Frost persevered, ignoring the constant "no's" to secure investment in her brand. Learn about the key backers who supported Green Bean Studios to unlock its potential, expand its network, and reach more young children, helping them to play, learn, and go on adventures with their famous friend, Green Bean. Crucially, discover how the Salford Innovation Sustainability Centre at Salford University—alongside supporters like KPMG and Innovate UK—has provided pivotal backing to help this brand and its founder continue to grow. Anita's journey as an entrepreneur has been anything but smooth sailing. Her gender, ethnicity, and chosen industry have all thrown up unique barriers to success.
But through these challenges, Anita has built a level of resilience that has put her in great stead to drive Green Bean into its next growth stage to reach more children. |
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Find out more about our children’s books, toys, games, outdoor activities and edutainment media. Editor
Melissa Brannlund is the features writer and editor, for Green Bean Studios. www.greenbeancollection.co.uk Want to keep updated on all things Green Bean?
Stay tuned for announcements on our website about exciting competitions, giveaways and the latest news from Green Bean Studios. You can find Melissa's monthly features on the News & Media page, discussing children's books, toys, and games,, reading, play, early years education, and enjoying a fun and greener lifestyle. For more information or any PR queries, please contact Melissa by emailing [email protected]. Categories
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We are thrilled to have won multiple awards over the years of our business growth journey.
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®Green Bean & Friends, All Rights Reserved, ®Anita Frost Production
Registered No:12919046 VAT: 445 4542 90