Play, Learn & Adventure With Green Bean

National Literacy Trust calls for urgent support to help parents build their children’s early language, communication, and literacy skills.

⚡️ Their latest report shows a dramatic decrease in parents engaging in daily activities known to support early language development including chatting, playing and reading together.

The number of parents who read daily with their child has fallen from 2 in 3 in 2019 to 1 in 2 in 2024, whilst the number who say they play with their child daily has decreased by more than 20 percentage points.

The joint impact of the pandemic, cost-of-living crisis and funding cuts to early years services are to have played a significant role in the decline. The Business Council members led a discussion at KPMG UK to highlight the role of businesses in supporting early language development.

This was followed by a visit to the Children’s House Nursery in East London to see firsthand the delivery and impact of one of our early years programmes. Including, a visit from a very special guest, the Gruffalo!!

They need more partners to help make a difference in disadvantaged communities across the UK. ​

Soft Toy | Green Bean™

£8.99

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Children's | Paperback Books | Collection

£12.99

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Soft Toy | Mr Bear™

£6.99

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We are proud to be one of the businesses supporting the Vision for Literacy Business Pledge

📣 . Green Bean teaches learning through play, supporting social and emotional development, and promoting healthy and sustainable living. Green Bean lives in the beautiful lands of Adventure Dales with five unique friends who love learning and playing together.

Recommended by Dr Gummer’s Good Play Guide Green Bean™ is one cool character. Green Bean™ loves to be outside and is passionate about taking care of the environment. Independently he is a sweet little plush toy with dangly arms and legs your little one will never want to let go of.

Or purchase the storybook all about Green Bean’s garden adventures to further inspire your child’s imagination. Our testers said Green Bean™ was immediately engaging to their small children, with younger babies interested in reaching for him and exploring his arms and legs and slightly older toddlers including him in their imaginative play, inviting Green Bean™ to tea parties with their other soft toys.

Testers liked the quality and material of the toy and the size of the bean meaning it was easily held by even the smallest of little ones. This Green Bean™ Soft Toy promotes sensory development, inspires imaginative play and encourages emotional regulation.
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The Green Bean™ Soft Toy makes a treasured gift for any child. Recommended by Dr Gummer’s Good Play Guide. ©Green Bean Collection

Baby Bean 0 to 24M

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Preschool Bean 2 to 5Y

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Jumping Bean 5 to 7Y

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Become a Precious Moments Ambassador as we make a difference one child at a time.

We welcome grandparents, parents, caregivers and early years educational professionals. Come and join our forever journey to give children the best start in life.

​Is that you, a nature lover, ECO Warrior, Bookworm, or outdoor explorer? We would love to hear your Precious Moments stories, past or present. Join our Ambassadors – a community who are passionate about enabling our next generation of early years children to learn and develop with confidence.