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National Year of Reading Initiative

9/7/2025

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The Education Secretary is urging parents to prioritise reading to their children daily as a part of the "Plan for Change." This initiative aims to reverse the decline in reading for pleasure and provide children with the best possible start in life.
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In a collaborative effort, the Department for Education and the National Literacy Trust are launching a National Year of Reading, commencing in January 2026. This campaign seeks to ignite a "reading revolution" by engaging parents, schools, libraries, businesses, and literacy experts. The goal is to cultivate a love for reading in children and young people, ensuring every child has a strong foundation for life.
National Year of Reading Initiative iMAGE
The National Year of Reading 2026 will engage new audiences, encourage reading for pleasure, and fundamentally transform the nation's reading culture.
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The National Literacy Trust welcomes support for this initiative.

​To express interest in partnering or contributing, please complete the Expression of Interest form at https://www.nationalyearofreading.org.uk/.

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Anita Frost Founder of Green Bean Studios comments on recent announcement:

We are thrilled to see the growing recognition among national leaders that significant change is needed in the realm of children's play, learning, and outdoor engagement. It is encouraging to witness plans being set in motion for collective implementation by charities, workplace leaders, businesses, and political influencers.

Anita Frost highlights that while sector professionals have observed a sharp decline in children's outdoor activities and learning experiences since before the pandemic, the crucial element remains how we effectively make a positive impact. Despite an annual allocation of £17 billion in taxpayer money to this area, we are currently experiencing a decline.

With over 20 years of experience in both child development and business, Anita Frost is a multi-award-winning industry leader. She is recognised for her innovative eco-toys, engaging sound media content, and fun learning books, all designed to improve children's school readiness.

We are eager to explore how we can further contribute to making a positive impact in this vital area. We encourage professional decision-makers to reach out to us as these discussions continue.
​

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    ​Honours & Awards

    We are thrilled to have won multiple awards over the years of our business growth journey.
    • KPMG Black Entrepreneurs | Award Winner 2024
    • Named Britain’s Top Black Entrepreneur | Business Live 2024
    • Innovate UK Create Growth Programme Showcase | High Growth Potential Business 2024
    • Queen of Heritage | Honours 2023 | Manchester Museum & Black Creative Soirée
    • DCMS Create Growth Fund | Award Winner 2023
    • Innovate UK Inclusive Innovation Award Winner 2023
    • Creative Enterprise | High-potential screen businesses | Evolve Cohort 2023
    • Best Children's Entertainment Production Company - Green Bean Studios® - SME UK Enterprise Awards 2022
    • Best Children's Books & Toys Collection - Northern Enterprise Awards 2021
    • Best Eco-Friendly Children’s Toys & Books Retailer - SME Award Winner 2021
    • Children’s Toy Retailer of the Year at the Corporate LiveWire - Global Award Winner 2021
    • Best Children's Books & Toys Retailer - Award Winner 2020

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    Greater Manchester businesswomen named among Britain’s top Black entrepreneurs - Business Live
    Greater Manchester businesswomen named among Britain’s top Black entrepreneurs - Business Live
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    Earlier this year the company raised an extra £180,000 while its intellectual property portfolio jumped from £68m in 2021 to £140m.
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    Green Bean Studios launches new children’s toy with listings at Manchester Museum
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    New kids’ sensory board book from Green Bean Studios’ chief
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    Manchester’s Green Bean Studios Launches Precious Moments Ambassadors Campaign
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    Manchester children’s brand lands Innovate UK funding
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    Green Bean hunts for production partner for preschool animation series
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