​Dramatic Shifts In The Way Kids Consume Content!

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The government needs to better incentivize production, argues the BBC's director of children's and education in this exclusive op-ed. By Special to Kidscreen

February 25, 2025
By: Patricia Hidalgo 
​Dramatic shifts in the way kids consume content have led to much debate about the role that public service broadcasting plays in the unprecedented global crisis the children’s television industry is facing. Traditional broadcast channels that once thrived on producing and presenting children’s programming are now struggling to adapt to a landscape dominated by streaming platforms and changing viewer habits. 
​
At the BBC, the good news is that we have and will remain committed to delivering high-quality, culturally relevant content for young audiences. However, this is not something we can do alone—to put it frankly, public service broadcasters are neither the cause nor the answer to the crisis.

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